<h1>Attracting customers</h1>
<a href="../go/ID/11770495/dbc/0ac62f8a5a17458e1ba87cde04efe267">Introduction</a>
<a href="../go/ID/11770503/dbc/0ac62f8a5a17458e1ba87cde04efe267">Strategies that drive sales</a>
<a href="../go/ID/11770512/dbc/0ac62f8a5a17458e1ba87cde04efe267">Capture search real estate</a>
<a href="../go/ID/11770525/dbc/0ac62f8a5a17458e1ba87cde04efe267">Identify seasonal<BR>opportunities</a>
<a href="../go/ID/11770533/dbc/0ac62f8a5a17458e1ba87cde04efe267">Compelling offers</a>
<a href="../go/ID/11770542/dbc/0ac62f8a5a17458e1ba87cde04efe267">Measure conversion</a>
<a href="../go/ID/11770550/dbc/0ac62f8a5a17458e1ba87cde04efe267">Drive repeat purchases</a>
<h1>Building a brand</h1>
<a href="../go/ID/11770588/dbc/0ac62f8a5a17458e1ba87cde04efe267">What’s in a name?</a>
<a href="../go/ID/11770604/dbc/0ac62f8a5a17458e1ba87cde04efe267">Be open to change</a>
<a href="../go/ID/11770621/dbc/0ac62f8a5a17458e1ba87cde04efe267">Choosing or changing a name</a>
<a href="../go/ID/11770630/dbc/0ac62f8a5a17458e1ba87cde04efe267">Picking the right store name</a>
<a href="../go/ID/11770638/dbc/0ac62f8a5a17458e1ba87cde04efe267">Design makes sales</a>
<a href="../go/ID/11770658/dbc/0ac62f8a5a17458e1ba87cde04efe267">Design do’s and don’ts</a>
<a href="../go/ID/11770666/dbc/0ac62f8a5a17458e1ba87cde04efe267">Stand out</a>
<h1>Learn to innovate</h1>
<a href="../go/ID/11770704/dbc/0ac62f8a5a17458e1ba87cde04efe267">Marketing essentials</a>
<a href="../go/ID/11770712/dbc/0ac62f8a5a17458e1ba87cde04efe267">Product: Know the life cycle</a>
<a href="../go/ID/11770725/dbc/0ac62f8a5a17458e1ba87cde04efe267">Position: Know your customer</a>
<a href="../go/ID/11770733/dbc/0ac62f8a5a17458e1ba87cde04efe267">Promotion: Tell your story</a>
<a href="../go/ID/11770741/dbc/0ac62f8a5a17458e1ba87cde04efe267">Price: Select a strategy</a>
<a href="../go/ID/11770751/dbc/0ac62f8a5a17458e1ba87cde04efe267">Drive traffic to your site</a>
<a href="../go/ID/11770759/dbc/0ac62f8a5a17458e1ba87cde04efe267">Create demand,<BR>limit supply</a>
<h1>At a glance</h1>
<a href="../go/ID/11770873/dbc/0ac62f8a5a17458e1ba87cde04efe267">Feedback</a>