| Pay attention to price elasticity. Remember that as demand increases, price tends to increase. How you price items affects how you market them. If you use cost-based pricing and tend for high volume, you'll want to emphasize Buy It Now listings. If you are using targeted pricing, sales are in lower volume and auction-style listings with a reserve may be your best bet. If you use an everyday low price system, the standard auction-style listing can work for you. |
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