Think distinctive! Ask: what makes your favorite pizza place the only one for you and the one you tell friends about? It probably goes beyond just food and service. You like the decor, it may not be fancy, but it's a comfortable place. You like the attitudes of the people who work there, and you like the pricing. The pizza place is a total experience! That's marketing!
These are the same things that can make you stand out from competitors, especially when product, pricing, feedback, and policies don't distinguish you. It's up to you and your presentation via text, images, and overall look and feel. Make people want to shop with you! |
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