Successful sellers know what works because they analyze their marketing and compare it to actual sales to measure conversion. You need to look at four basic parts of the buying/selling process: traffic sources, entry pages, browsing, and successful sales.
Traffic Reporting: Keep track of page views, unique visitors, referring domains, search engine traffic, paid search and keyword traffic, visitor profiles and visitor geography.
Page Reporting: Track most popular pages, category pages, item pages, and landing pages.
Path Reporting: Study entry and exit pages, path length, time spent per visit and per category.
Conversion: Measure conversion, order revenue, carts, and checkouts.
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