Smart sellers let the calendar help them sell as shoppers are driven by seasonal trends. Besides obvious dates such as Christmas, Mother's Day, Father's Day, and Valentines Day, think of seasonal shopping activity. For example, in July think about marketing to back-to-school shoppers. In October think about all the products related to the holiday gift-giving season such as holiday wrapping paper and batteries for toys.
For any seasonal sales opportunity, use a four-pronged campaign with:
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