It is very important to include clear shipping information and a specific return policy. eBay's research shows that this is a significant issue with buyers. Consequently, sellers who clearly spell out return policies typically sell a higher percentage of their items.

A good return policy includes:

Refund type (money back, store credit, etc.)

What returns are accepted

Time limits (for example, 7 days)

Are shipping and handling charges covered?

Acceptable return condition (i.e.: unopened box)

Note: eBay research shows very few items are actually returned.
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