A good title is the most powerful selling tool you have. Here again, it's important to think like a buyer. Adding lots of asterisks or exclamation points might look good to you as a seller, but buyer's don't search for those items. Instead, focus on the important descriptive information to correctly convey what you are selling.

Here are some tips for better titles:

Use descriptive keywords to clearly convey what you are selling.

Include item brand name, artist, or designer.

State exactly what your item is, even if your title repeats the category name.

Avoid words like "wow" or "look." Buyers don't search for words like these.

Try to use all 55 characters allowed for the title.

A subtitle lets you tell more about your item in the search results by adding an extra line of text under your title. Use this space to write descriptive information that sets your item apart.
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