You can get up to 75% off your Final Value Fees for sending qualifying traffic to your eBay Store. Buyers must enter eBay through your Store on a link that qualifies for credit. Buyers must buy a Store Inventory item from you within a 24-hour window.

Here is what you need to do:

Promote your eBay Store on the Web.

Promote your eBay Store in printed materials.

Promote your eBay Store in emails.
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