Really Simple Syndication (RSS) allows Internet users to easily see updated headlines from Web sites or their favorite pages. As an eBay Store seller, you can set up an RSS "feed" to send out regularly updated summaries of your recently listed items to subscribers.

Go to Manage My Store > Listing Feeds (within Store Marketing). Click Distribute your listings via RSS, then click Apply. The RSS button should appear on the lower left-hand side of your Store.

RSS feeds enable buyers to learn about new developments instantly.
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