Ensure a great after-sale experience for buyers by including clear payment instructions both in your listing description and in all after-sale emails. Experienced eBay buyers will know what to do so write your instructions with the new buyer in mind.
If your preferred payment method is PayPal, assume your buyer is brand new to eBay and has not yet opened a PayPal account. Provide them with the PayPal URL and assurances that opening a PayPal account is fast, easy and safe.