In every transaction on eBay, both buyers and sellers have certain obligations. As a seller, providing great customer service goes beyond simply meeting your obligations. A mistaken belief from eBay sellers is that there is an equal amount of responsibility in a transaction. Yet in fact, the only responsibility of the buyer is to pay for the item. By contrast, sellers must:

Present a great buyer experience

Answer questions quickly

Never lose your cool

Pack well

Ship quickly
 
If a seller approaches the transaction believing that the buyer has an obligation beyond payment, the seller is poised for failure.
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